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Principles of Marketing

Author: Philip Kotler , John Saunders , Veronica Wong

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Pearson Prentice Hall / Published Year: 2002

Pages: 856 pages / Weight: 1881 g

Dimensions: 21 x 27.5 x 3.2 cm

Notes: Notes on 1st page-Cover has crease marks-Bind is faded


SHORT DESCRIPTION
A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

Available: Only 1 left

Variants
0931804288

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  • DESCRIPTION

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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ABOUT THE AUTHOR