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- International Management: Managing Across Borders and Cultures: Text and Cases
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DESCRIPTION
Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena.
Market: For undergraduate and graduate students majoring in international business or general management.
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