Guerrilla Marketing Excellence

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Guerrilla Marketing Excellence

Guerrilla Marketing Excellence

Author: Jay Conrad Levinson

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Judy Piatkus Publishers Ltd / Published Year: 1993

Pages: 224 pages / Weight: 384 g

Dimensions: Updating

Notes: has jacket dust- stained outside

SHORT DESCRIPTION

Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.

Available: Only 1 left

Variants

Fair, Medium, Hardback