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Marketing Management

Author: Russell S. Winer

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Pearson Prentice Hall / Published Year: 2007

Pages: 500 pages / Weight: 1367 g

Dimensions: 280 x 220 x 20 mm

Notes: Stained outside - Notes on some pages


SHORT DESCRIPTION
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Available: Only 1 left

Variants
0931804288

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  • DESCRIPTION

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

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