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Marketing Management - Analysis, Planning, Implementation, And Control

Author: Philip Kotler

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Prentice Hall International / Published Year: 1994

Pages: 801 pages / Weight: 1251 g

Dimensions: 250 x 200 x 20 mm

Notes: Cover shows sign of wear - Stained outside - Ex-library has marked - Some pages are curl - Crease marks on back cover- bind is faded


SHORT DESCRIPTION
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Available: Only 1 left

Variants
0931804288

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  • DESCRIPTION

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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