- Home /
- Business, Economics & Finance /
- Marketing Management - Analysis, Planning, Implementation, And Control
-
DESCRIPTION
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Guerrilla Marketing Excellence
140.000₫
The Business Writer's Handbook
230.000₫
Memos from the Chairman
220.000₫
Wild Ride
250.000₫
Brave New Work
260.000₫
The New Economic Disorder
120.000₫
The Ways to New
160.000₫
Marketing Management
360.000₫
Living Economics
140.000₫