- Home /
- View all non-fiction /
- Consumer Behavior: Buying, Having and Being
-
DESCRIPTION
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
How to Build a Billion Dollar App
280.000₫
The Law of Higher Education
280.000₫
Passport 50+
70.000₫
The Lunar Men
150.000₫
Living with the Himalayan Masters
230.000₫
Haunted Belfast
120.000₫
The Richard Burton Diaries
340.000₫
The Fate of the Romanovs
270.000₫
Shimon Peres: The Biography
320.000₫
Katharine Graham's Washington
380.000₫
Glimpses And Reflections
220.000₫
Carnegie
380.000₫
Bart: My Life
240.000₫
The Hermitage: Step By Step
120.000₫
Tan Tock Seng, Pioneer
150.000₫
Madam Secretary
280.000₫
Guerrilla Marketing Excellence
140.000₫