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The Dynamics of International Strategy

The Dynamics of International Strategy

Author: Susan; Faulkner, David Segal-Horn

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Cengage Learning / Published Year: 1999

Pages: 310 pages / Weight: 400 g

Dimensions: Updating

Notes: Slightly stained outside- cracked spine

SHORT DESCRIPTION

Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.

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DESCRIPTION

Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.