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Marketing Management: Analysis, Planning, Implementation, and Control

Author: Philip Kotler

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: BoD – Books on Demand / Published Year: 2017

Pages: 212 pages / Weight: g

Dimensions: Updating


SHORT DESCRIPTION
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Available: Out of stock

Variants
Out of stock
0931804288

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  • DESCRIPTION

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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