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Marketing Channels

Author: Louis W. Stern , Anne T. Coughlan

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Prentice Hall / Published Year: 1996

Pages: 576 pages / Weight: 1026 g

Dimensions: 24 x 18.2 x 3.4 cm

Notes: Notes on some pages


SHORT DESCRIPTION
The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.

Available: Only 1 left

Variants
0931804288

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  • DESCRIPTION

The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.

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