The Fundamentals of Creative Advertising - Little Cats Bookstore

0931804288

WELCOME TO LITTLE CATS BOOKS!

Home
View all non-fiction
The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising

Author: Ken; Mahon, Nik; Barfoot, Caroline Burtenshaw

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: AVA Publishing / Published Year: 2006

Pages: 176 pages / Weight: g

Dimensions: Updating

Notes: slightly stained outside- colored with illustrations

SHORT DESCRIPTION

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

Available: Out of stock

Variants

Fair, XL, Paperback

Quantity:

Out of stock

Add to Wishlist

Added to Wishlist

DESCRIPTION

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.