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The Fundamentals of Creative Advertising

Author: Ken; Mahon, Nik; Barfoot, Caroline Burtenshaw

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: AVA Publishing / Published Year: 2006

Pages: 176 pages / Weight: 621 g

Dimensions: Updating

Notes: slightly stained outside- colored with illustrations


SHORT DESCRIPTION
The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

Available: Only 1 left

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  • DESCRIPTION

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

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