Having succeeded George Davies at NEXT plc in a blaze of publicity, he turned it around from nearly going broke to becoming the most talked about and successful retailers of the last 20 years -an astounding turn around which saw the NEXT stockmarket valuation increase from GBP25m to GBP4bn during his leadership.
But it has not been without cost - he has battled through hardship, overcoming profound hearing loss and here he talks for the first time about his secret battle with Parkinson's Disease - diagnosed when he was only in his 30's it is a secret he kept even from his wife and family for many years.
His guts and glory story takes in his rise to fame from the early days at WH Smiths (from delivery boy to being offered the Chairmanship!) to Kay's catalogue department - his careers advisor told him "they'll hire anybody!" - through to GUS, Grattan and onto NEXT.
David Jones CBE is currently the Chairman of NEXT plc and Deputy Chairman of Wm. Morrison, the supermarket group. His illustrious career has taken him through some of the most successful UK companies including Kays, GUS, Grattan and NEXT. He is also President of Yorkshire Cricket Club and a Director of Leicester Tigers Rugby Club.