Essentials of Marketing

0931804288

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Essentials of Marketing

Essentials of Marketing

Author: Jim Blythe

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Pearson / Published Year: 2012

Pages: 340 pages / Weight: g

Dimensions: Updating

Notes: nilon cover included

SHORT DESCRIPTION

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

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0931804288

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DESCRIPTION

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:

· traditional marketing techniques and theories,

· the practical and tactical decision-making processes involved in marketing,

· up-to-date topics such as corporate social responsibility, social media and ethics.

The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Essentials of Marketing

DESCRIPTION

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