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Electronic Commerce: From Vision to Fulfillment

Author: Elias M. Awad

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Pearson College Div / Published Year: 2006

Pages: 555 pages / Weight: 829 g

Dimensions: 23.3 x 17.8 x 3 cm

Notes: Slight stained outside


SHORT DESCRIPTION
This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.    

Available: Only 2 left

Variants
0931804288

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  • DESCRIPTION

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This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

 

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