Developing New Banking Products: A Manager's Guide

0931804288

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Developing New Banking Products: A Manager's Guide

Developing New Banking Products: A Manager's Guide

Author: R. Eric Reidenbach; M. Ray, Grubbs

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Prentice-Hall / Published Year: 1987

Pages: 206 pages / Weight: g

Dimensions: 23.6 x 16 x 2 cm

Notes: dust jacket has a tear and a crease mark - has notes on the last page - some pages are slightly stained

SHORT DESCRIPTION

The book is is a comprehensive guide for banking professionals on how to successfully create and launch new financial products. The book covers various aspects of product development in the banking industry, including market research, product design, pricing strategies, regulatory considerations, and marketing tactics. It provides practical advice and real-world examples to help managers navigate the complexities of developing and launching new banking products in today's competitive market.

Available: Out of stock

Variants

Fair, Medium, Hardback