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- Developing New Banking Products: A Manager's Guide
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DESCRIPTION
The book is is a comprehensive guide for banking professionals on how to successfully create and launch new financial products. The book covers various aspects of product development in the banking industry, including market research, product design, pricing strategies, regulatory considerations, and marketing tactics. It provides practical advice and real-world examples to help managers navigate the complexities of developing and launching new banking products in today's competitive market.
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