Designing Identity: Graphic Design As a Business Strategy

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Designing Identity: Graphic Design As a Business Strategy

Designing Identity: Graphic Design As a Business Strategy

Author: Marc English

Genre: Art-Architecture-Photography

PRODUCT DETAILS
Publisher: Rockport Publishers / Published Year: 2000

Pages: 144 pages / Weight: g

Dimensions: 23.5 x 23.5 x 1 cm

Notes: the cover is slightly bent at the corner- slightly stained outside- has notes at first page- has tape at the inside cover- colored with illstrations

SHORT DESCRIPTION

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

Available: Out of stock

Variants

Good, XL, Paperback