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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Author: Geoffrey A. Moore

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Harper Perennial / Published Year: 1995

Pages: 243 pages / Weight: 213 g

Dimensions: 20.8 x 13.5 x 1.5 cm

Notes: slightly stained outside and some pages inside


SHORT DESCRIPTION
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

Available: Only 1 left

Variants
0931804288

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  • DESCRIPTION

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

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