Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" ―Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine "Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!" ―Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's "Harry Freedman knows how to plan an event. He has it down to an art. " ―World-renowned artist PETER MAX Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: Decide on the best kind of event for your organization Select the best location and date for your event Develop budgets Reach and book celebrities Create invitations and get publicity Set ticket prices Organize and motivate your committees This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause. ABOUT THE AUTHOR Harry Freedman is a British author who writes on history, religion and culture. Born in London in 1950, Freedman is an author who formerly worked as CEO in a variety of small and medium-sized enterprises as well as in the voluntary sector. His publisher Bloomsbury describes him as Britain's leading author of popular works of Jewish culture and history. His book discussing the biblical, Talmudic and mystical sources that Leonard Cohen drew upon in his music is due to be published in October 2021. He is currently writing a book about Jewish life in Britain today.