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DESCRIPTION
The view that marketing is only concerned with such highly visible aspects as advertising and selling has now been overtaken by the view that marketing is integral to the process of continuously delivering value and excitement to the customer. The goal of marketing is to ensure that customer sxxpectations are exceeded and that ongoing relationships based on mutual satisfaction are developed anđ maintained, thereby securing customer loyalty. Principles of Marketing second edition is a concise and accessible introduction that reflects the breath and diversity of marketing theory and application. The text retains its auhtoritative presentation of marketing theory, yet it written in an entertaining and engaging way.
The Future of Banking
250.000₫
Text & Cases MARKETING
250.000₫
P3 Risk Management
400.000₫
E3 Strategic Management - Study Text
350.000₫
F3 Financial Strategy - Study Text
320.000₫
This is Advertising
450.000₫
No Experience Necessary
60.000₫
Multinational Business Finance
400.000₫
Managing Front Office Operations
350.000₫
Digital Nomad
190.000₫
Advanced Bond Portfolio Management
300.000₫
Secret Formulas of the Wizard of Ads
250.000₫
Catering Complete
100.000₫
Principles of Marketing
300.000₫
Marketing Channels
350.000₫
Success and Betrayal
150.000₫
Net Future
190.000₫
