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Emotional Branding: The New Paradigm for Connecting Brands to People

Author: Marc Gobé , Sergio Zyman

Genre: Business-Economics-Finance

PRODUCT DETAILS
Publisher: Penerbit Erlangga / Published Year: 2010

Pages: 369 pages / Weight: g

Dimensions: 23.4 x 15.6 x 2.5 cm

Notes: Slight marked outside


SHORT DESCRIPTION
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

Available: Out of stock

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0931804288

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  • DESCRIPTION

Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

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